A massive 67% of buyers will begin their event venue booking journey in a digital space. This means that marketing your event venue digitally is almost essential when running your business, or at the very least, you will be missing out on more than half of the total opportunities for people to book your venue.
What is the optimum marketing mix to reach individuals online though? Here, we break down the various options to market your event venue online via marketing strategies.
1. Pay Per Click Advertising
Almost any search term on Google will result in ads at the top of your page, which is shown above the highest-ranking organic (free) results. These are what are called pay-per-click adverts, and the issuer will pay a certain value each time someone clicks on those ads. When used correctly, they can be an incredibly efficient way to get more traffic to your website. This is especially the case when you are a new business and cannot organically rank higher than your competitors in the local area.
A pay-per-click campaign will allow you to appear higher in Google’s results than your established competitors, therefore potential clients will come across your business name first. It is worth noting that when not doing this effectively and targeting the correct people, it can lead to a significant amount of wasted time and money.
2. Search Engine Optimization
Search Engine Optimization (SEO) is the process of optimizing a website so that people can locate it via search engines, such as Google. Implementing SEO correctly can lead to a very healthy flow of traffic to your website. This consists of improving site-speed loading times and creating better content than your competitors. Without content, it is impossible for your website to rank in search engines. Hence, it is imperative to write high-quality content.
3. Help Event Planners
Connect online with local event and party planners. You can position yourself as a solution to their problem. They need to plan events, and you can provide the venue for them to do that. If you can position yourself to become an ally for local planners, then you will become their go-to when they need a venue in your specific niche.
4. Optimize Your Website
Advice in this article becomes almost redundant if you either do not have a website, or it isn’t functional. Marketing online starts and ends with your website, and every other marketing tactic is merely a method of bringing traffic to the site.
Your social media presence will likely differ somewhat depending on which niche you are targeting. For example, if you primarily want to attract corporate clients, then LinkedIn may be the best place to focus your attention, while Instagram might be a better place if you wish to target yourself as a venue for weddings and concerts.
Imagine reading the best sales pitch ever for a new shop. You’re excited to go there with all your friends. Then, you turn up, and the shop is empty with nobody there. That is in essence what having a poorly made and optimized website is like. If a website isn’t visually appealing and easy to use, users will quickly become disinterested and leave. In the same way that if a brick-and-mortar store doesn’t solve a problem, then a shopper will leave.
5. Improve your Social Media Presence
Your social media presence will likely differ somewhat depending on which niche you are targeting. For example, if you primarily want to attract corporate clients, then LinkedIn may be the best place to focus your attention, while Instagram might be a better place if you wish to target yourself as a venue for weddings and concerts.
If you don’t use social media or use it infrequently, then you really are missing out on a huge opportunity to get the word out about your venue.
The key to social media advertising is to be consistent with your approach; i.e, don’t be that business that posts 50 times in one week and then doesn’t log into your social media accounts again for months. The next key point is to engage with your audience. Encourage people to share and tag your venue, reply to comments, reach out to other pages, etc. Do what it says in the name...socialize!
Now put these venue marketing ideas into practice. However, if you are still feeling stuck book a strategy call today.
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